Feb 4th, 2024 – Let’s face it, Apple (AAPL) (Purchased 0.6 units @ $183.96) has had a less than desirable 6 months. The stock has barely moved since June, and isn’t having the most positive beginning to 2024. Most investors have concerns regarding iPhone 15 and 15 pro sales, especially when it comes to the Chinese market, which has proven to be a particularly challenging demographic given the domestic competition. All those factors combined have contributed to a couple of bearish quarters that have even resulted in the company falling second to Microsoft (MSFT) (Purchased 0.1 units @ $374.44) in market valuation.
However, the company’s CEO Tim Cook hasn’t expressed concerns regarding poor iPhone sales. His focus is entirely directed toward the company as a whole, especially the Apple Vision Pro. The newest innovation since the Apple Watch (a solid 9 years ago). The device offers an entirely new way to view content and is, from many accounts, the next step into the future of computing.
However, innovations of this magnitude are particularly hard to get right on the first attempt. The vision pro has received a lot of positive feedback from major tech reviewers, citing its ergonomic and easy-to-use nature. Though some have expressed concerns with the size and weight of the technology, weighing in at a considerable 650 grams. Nevertheless, what makes consumers, investors and reviewers the most worried is the price. Apple priced the Vision Pro at a staggering 3500 USD. All things considered, we can only be sure of one thing. With Apple’s innovative and outside the box thinking capabilities, we can predict that this version of the Vision Pro is going to be the heaviest and bulkiest ever. We believe in the long term growth narrative of the company, and will therefore stick with the stock.
Author: Stefano Rizzi