Meta’s resurgence: From struggle to soar in 2023
Dec 18th, 2023 - In 2022, Meta faced a crisis, with its stock at a six-year low, declining sales, and challenges from TikTok. However, 2023 marked a significant turnaround, with Meta shares surging by 178%, poised to become its best year on record. The change is thanks to the CEO Zuckerberg's new strategies, including substantial cost-cutting measures such as the reduction of over 20,000 jobs. After three quarters of declining sales in 2022, Meta experienced a remarkable 23% growth in the third quarter of 2023, due to the recovery of digital advertising and the capture of market share from rivals like Alphabet. The main drivers of the impressive recovery of the tech giant are two: the “change of attitude” of Zuckerberg, and Chinese advertisers support. The CEO’s shift in approach…