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META AND ALPHABET: REACQUIRED CONFIDENCE FOR DIGITAL GIANTS
April 28th, 2024 - After the challenges of the year 2022 as a whole, digital ad companies finally succeeded in not only recovering but mostly exceeding the expectations analysts had for the first months of 2024, reporting strong achievements and wonderful results for their investors this week, publishing their first-quarter results. Companies have gone through tough times due to the crazy inflation of 2022 and the subsequent measurements of cutting costs and layoffs, mainly spread across 2023. Another major challenge digital companies had to face was the one of Apple's IOS privacy changes, which obviously made it harder for ads to track users and to “popup” anytime. Both the macroeconomic context and policy-making entities have played a significant role in hindering the giants but, efficient strategies, reallocations of investments and…